Privacy Policy of 47nord AG

Version dated 10th of December 2021.

1. General

1.1 47nord AG a Swiss corporation with its place of business in Zurich, Switzerland (“we”, “our” or “us”), is the provider of the website, and mobile applications with similar contents (together the “Platform”).

1.2 This privacy policy (the “Privacy Policy”) describes particularly how we handle personal data, namely concerning the collection, storage and usage thereof. Furthermore, it sets forth how collected personal data may be examined, corrected or deleted.

1.3 If you (“you”, “your” or “yours”) provide us with personal data of other persons (such as family members, work colleagues, friends or persons you do not know yet), please make sure the respective persons are aware of this Privacy Policy and only provide us with their data if you are allowed to do so and such personal data is correct and appropriate.

1.4 We do not intentionally collect personal information from anyone under the age of 13. If you are under the age of 13, please do not attempt to register with us or provide any personal information about yourself to us. The terms “controller”, “data subject”, “personal data”, “processor” and “process” in this Privacy Policy shall have the meaning set out in the applicable data protection laws.

In a nutshell:

Data protection and the protection of your data is important to us. We are 100% transparent about what data we collect. It is our policy to respect your privacy and comply with any applicable law and regulation regarding any data.

2. Controller

The “controller” of data processing as described in this Privacy Policy (i.e. the responsible person) is 47nord AG unless we have informed you differently in certain cases. You can notify us of any data protection related concerns using the following contact details:

47nord AG
Mühlebachstrasse 14
8008 Zurich, Switzerland
Email: [email protected].

In a nutshell:

The “controller” of data processing is 47nord AG. Please contact us, should you have any questions or concerns.

3. Acceptance and Amendment of this Privacy Policy

3.1 By registering with us, you accept to be bound to and expressly consent to this Privacy Policy.

3.2 We reserve the right to modify this Privacy Policy at any time, in our free discretion, without giving reasons. We will give due notice of any modifications of the Privacy Policy on our Platform.

3.3 If you have given us your consent to process your personal data for certain purposes (for example when registering to receive newsletters), we will process your personal data within the scope of and based on this consent, unless we have another legal basis, provided that we require one. Consent given can be withdrawn at any time, but this does not affect data processed prior to withdrawal.

In a nutshell:

By using our Platform you agree with the Privacy Policy. We may need to update the Privacy Policy. If so, we will inform you accordingly. We will only use your data in the scope of your consent and you can always change your mind.

4. Collection and Processing of Personal Data

4.1 We collect the following personal data of the users of our Platform:

4.2 In case you take photos and store them on our Platform, your photos are stored in a secure location and will not be shared with anybody at any moment, except if you do so yourself.

In a nutshell:

We only have access to data that either you provide, or we collect on our Platform as indicated. Your photos are stored in a secure location and will not be shared with anybody at any moment, except if you do so yourself.

5. Purpose of Data Processing

5.1 We may use personal data collected according to this Privacy Policy as follows:

5.2 Only those third parties and employees of us shall have access to your personal data who must know this data. Under no circumstances we will sell or market your personal data to third parties.

In a nutshell:

We especially need your data to deliver our Services, but we do not sell/market your data with other third parties.

6. Website and Platform Analysis

6.1 We have a website. We may use third party service providers such as Google Inc. to assist us to analyze the website in order to better understand the use of our Platform. E.g. We may use Google Analytics.

6.2 We store and analyze usage-related information anonymously using Mixpanel. The purpose of this is to understand usage of our Services in order to make them better for you. Mixpanel enables customers to select which data to send (or not send), empowering them to make important and informed privacy decisions when conducting data analysis. Mixpanel is not an “ad-tech,” “data brokerage,” or “data enrichment” provider; we ingest and process only the data you send us and we never combine it with data from other sources. Mixpanel does not engage in “tracking” as defined by Apple. While each Mixpanel customer is empowered to configure Mixpanel’s SDKs how they see fit, that configuration generally does not allow customers to combine their data with third-party data, and is generally not used for targeted advertising or advertising measurement purposes, or for sharing data with data brokers.

In a nutshell:

We have a website and we may use data collected there to better understand the use of our Platform. We also use Mixpanel to analyze usage-related data.

7. Direct Marketing

7.1 We may from time to time process your personal information to send you marketing emails or other electronic messages about our products. In this case your prior consent is required.

7.2 You may opt out of receiving such marketing messages at any time and free of charge.

7.3 In case the General Data Protection Regulation (the “GDPR”) applies to you, our direct marketing activities provided to you are subject to the specific rules of the GDPR such as the rules concerning double-opt-in.

In a nutshell:

We will use your data for marketing purposes but only within the scope of your consent. You can always opt out of receiving marketing messages.

8. Transfer of Data to Third Parties in Switzerland and Abroad

8.1 In the context of our business activities and in line with the purposes of the data processing set out in this Privacy Policy, we may transfer data to third parties, insofar as such a transfer is permitted and we deem it appropriate, in order for them to process data for us. In particular, the following categories of recipients may be concerned (together the “Recipients”):

8.2 Certain Recipients may be within Switzerland, but they may also be located in any other country worldwide. In particular, you must anticipate your data to be transmitted to the USA where some of our service providers may be located.

8.3 If we transfer data to a country without adequate legal data protection, we ensure an appropriate level of protection as legally required by way of using appropriate contracts (in particular on the basis of the standard contract clauses of the European Commission) or binding corporate rules or we rely on the statutory exceptions according to the applicable data protection laws.

8.4 You can obtain a copy of the mentioned contractual guarantees upon request at any time from by using the contact details stipulated in section 2 above. However, we reserve the right to redact copies for data protection reasons or reasons of secrecy or to produce excerpts only.

In a nutshell:

We will transfer your data to certain third parties, particularly in order to deliver our Services.

9. Retention Periods for your Personal Data

9.1 We process and retain your personal data as long as required for the performance of our contractual obligation and compliance with legal obligations or other purposes pursued with the processing, i.e. for the duration of the entire business relationship (from the initiation, during the performance of the contract until it is terminated) as well as beyond this duration in accordance with legal retention and documentation obligations.

9.2 Personal data may be retained for the period during which claims can be asserted against us or insofar as we are otherwise legally obliged to do so or if legitimate business interests require further retention (e.g., for evidence and documentation purposes).

9.3 As soon as your personal data is no longer required for the above-mentioned purposes, it will be deleted or anonymized. In general, shorter retention periods of no more than twelve months apply for operational data (e.g., system logs).

In a nutshell:

We, generally, will only keep your data as long as we are legally obliged to.

10. Security

Your information is stored on secure servers in Europe. We have implemented reasonable procedural, physical and technical safeguards to protect your personal information against loss, theft or alteration as well as unauthorized access and disclosure.

In a nutshell:

Your information is stored on secure servers in Europe.

11. Obligation to Provide Personal Data to Us

11.1 In the context of our business relationship you must provide us with any personal data that is necessary for the conclusion and performance of a business relationship and the performance of our contractual obligations (as a rule, there is no statutory requirement to provide us with data). Without this information, we will usually not be able to enter into or carry out agreements with you (or the entity or person you represent).

11.2 In addition, our Platform cannot be used unless certain information is disclosed to enable data traffic (e.g. IP address).

In a nutshell:

In order to deliver elementary Services, we need certain data from you.

12. Your Rights

12.1 In accordance with and as far as provided by applicable law (as, e.g., is the case where the GDPR is applicable), you have the right to access, rectification and erasure of your personal data, the right to restriction of processing or to object to our data processing in addition to right to receive certain personal data for transfer to another controller (data portability). Please note, however, that we reserve the right to enforce statutory restrictions in accordance with applicable data protection laws on our part, for example if we are obliged to retain or process certain data, have an overriding interest (insofar as we may invoke such interests) or need the data for asserting claims.

12.2 If exercising certain rights will incur costs on you, we will notify you thereof in advance. We have already informed you of the possibility to withdraw consent in section 3 above.

12.3 Please further note that the exercise of these rights may be in conflict with your contractual obligations and this may result in consequences such as premature contract termination or involve costs. If this is the case, we will inform you in advance unless it has already been contractually agreed upon.

12.4 In general, exercising these rights requires that you are able to prove your identity (e.g., by a copy of identification documents where your identity is not evident otherwise or can be verified in another way). In order to assert these rights, please contact us by using contact information provided in section 2 above.

12.5 In addition, every data subject has the right to enforce his/her rights in court or to lodge a complaint with the competent data protection authority. The competent data protection authority of Switzerland is the Federal Data Protection and Information Commissioner (

In a nutshell:

You have the right to access, rectify and erase your personal data but in consequence we might no longer be able to deliver our Services to you.

13. Accessibility of this Privacy Policy

This Privacy Policy is accessible on our Platform. You can access, download, save and print it for your convenience.

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